– GIBRALTAR – The Board of 32Red Plc is delighted to announce the appointment of Matthew Booth (aged 38) in the newly created role of Commercial Director and to the Board as of 4 November 2013.
Matt is a digital and brand-led communications marketing professional, with over 13 years experience of building international marketing campaigns, in the betting and gaming industry. For the last six years Matt has been employed by Betfair where he has held several positions including Head of Marketing & Commercial, UK Commercial Director and most recently Global Head of Brand.
Prior to Betfair, Matt was Head of Marketing at 32Red Plc between June 2006 and January 2008 and prior to this held marketing positions with Littlewoods Bet Direct, Stanley Leisure PLC and United Racecourses.
Ed Ware, CEO, commented: “We are delighted to have recruited Matt. His appointment is a reflection of our determination and focus on leveraging our growing marketing budget to best effect. His recent experience in brand building will help 32Red extend its reach in both the UK and internationally, while his strategic thinking and management skills will be vital to ensure a coherent and disciplined approach to an expanded marketing function.
Matt has an excellent understanding of global brand marketing as well as strong management skills and will be a valuable addition to the main Board.”
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