– USA, CA – Marketo Inc. (NASDAQ: MKTO) today announced the appointment of Lynne Biggar, executive vice president of consumer marketing and revenue at Time Inc., to its board of directors.
Biggar brings 20-plus years of experience advancing global brands and driving shareholder and customer results in media, financial services, travel, lifestyle, and retail industries. At Time Inc., Biggar oversees a $1B+ consumer marketing program across the company’s print and digital brands (including Time, Sports Illustrated, People, Travel & Leisure, Southern Living and InStyle), direct marketing company Synapse, Time Inc. Retail, Time Inc. Books, Consumer Insights, Data & Analytics, and Time Customer Service, which together comprise a global team of over 1,300 professionals.
“Lynne is among the nation’s top marketing executives and brings a lifetime of leadership experience in brand building, product strategy and cross-channel consumer marketing to Marketo’s board,” said Phil Fernandez, chairman and CEO of Marketo. “Her career-long passion for driving innovation, strategy and award-winning outcomes are an ideal fit for Marketo as we continue to build a leading Engagement Marketing Platform that will pave the way for marketers in this new digital era.”
“Marketo has done an outstanding job of creating a category in the ever-changing marketing industry,” said Lynne Biggar. “I look forward to sharing my expertise with the board to help the company usher in the next era of engagement marketing.”
Prior to joining Time Inc. in November 2013, Biggar was an Executive Vice President and a member of the Global Management Team at American Express. In her time there, she led key businesses including Consumer Travel, Membership Rewards & Strategic Card Services, and International Card Products & Experiences. She also spent several years leading American Express’s consumer product acquisition team, including launching an early customer engagement strategy. Before joining American Express in 1992, Biggar held various positions in international strategy and marketing. She holds a bachelor’s degree from Stanford University and an MBA from Columbia University School of Business.
Biggar will be joining current board members Neeraj Agrawal, general partner, Battery Ventures; Susan L. Bostrom, former executive vice president, Cisco Systems; Phil Fernandez, chairman and CEO, Marketo; Tae Hea Nahm, general partner, Storm Ventures; Doug Pepper, general partner, InterWest Partners; Roger Siboni, former CEO of Epiphany and COO of KPMG and Wes Wasson, former CMO, Citrix Systems.
As the leading provider of engagement marketing software and solutions, Marketo empowers marketers with solutions to have one-to-one conversations with their customers across web, mobile, social, email and offline channels.
About Marketo
Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,950 large enterprises and fast-growing small companies across a wide variety of industries.
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