– CANADA, QC – Seevibes, the Montreal based Social TV audience company that measures and analyses the world’s global social TV audience, today announced the close of a $1 million Seed round led by Polytech Ventures with follow-on investments from previous investors Real Ventures and Bryan Freeman. Graduate of FounderFuel, the Montreal-based startup accelerator, the company currently has offices across North America and Europe (Montreal, Paris and at theEcole Polytechnique Federal in Lausanne).
The fresh influx of capital will allow the company to ramp up international development efforts, to secure additional media partnerships such as the recently announced deal with Havas Media (for creating the Social Rating Point) and to bolster the growing team.
“From the first steps at FounderFuel in 2011, Seevibes has used the power of social media to contribute to creating new value for the TV industry” said Alan MacIntosh, Partner at Real Ventures “We’re happy to be part of this financing and to see them grow internationally.”
Broadcasters, agencies and advertisers use Seevibes’ insight to optimize their social media campaigns in sync with their TV campaigns, and better understand the level of engagement of their viewers. With the Seevibes Score, a proprietary index scored comprised of six distinct social media metrics, customers can make better strategic decisions for futher campaigns.
As part of the financing, Laurent Bischof, Partner at Eurofin Ventures and managing director of Polytech Ventures will be joining the board of directors.
“Laurent Bischof has extensive experience in technology and venture capital, and has played an instrumental role in building both biotech and digital startups. His expertise will be of immense value as we continue to grow in Europe.” said Laurent Maisonnave, founder and CEO of Seevibes. “We’re incredibly happy to have him join our board.”
Seevibes solutions have been proven in North America and in Europe to achieve more effective advertising investments from television and social networks such as Twitter and Facebook.
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