– UK – Sentiment announces having completed a £1m Series A financing agreement to further support its growth as it takes social capabilities to the contact centre. This was led by Elderstreet Investments and with the participation of AIM listed company, Netcall Plc.
The funding will enable us to accelerate investment in our market leading social intelligence and engagement platform, as well as add additional sales and marketing resources to expand our global reach.
As all forward-thinking companies are now fully aware, millions of conversations are generated every day in social media. Intelligence into this is critical for organisations, however over the past 18 months we have seen a shift from pure analysis requirements to actual customer engagement. By deploying Sentiment, companies have recognised they can both generate new business and retain existing customers at scale, providing direct and tangible ROI.
Leon Chaddock, CEO, said: “Our vision has always been to provide organisations with real understanding and value from social media. Used by over 200 companies globally, the Sentiment SaaS platform provides teams with the capabilities to analyse, drill down and respond in real-time to critical conversations across Social Media including Facebook and Twitter. We are thrilled to be partnered with Elderstreet and Netcall to accelerate this process”
In conjunction with the funding, the company announces the appointment of Elderstreet Co-Founder and Managing Director Michael Jackson to the Sentiment board of Directors as Chairman. Michael was previously Chairman of FTSE 100 companies The Sage Group plc and PartyGaming plc.
“With this additional financial support and expert guidance in place, we can now focus on what Sentiment does best: Deploying best in class engagement and intelligence solutions, providing even more value for our customers. We are set to launch several exciting developments in the coming months, so stay tuned.” concluded Leon Chaddock.
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