– USA, CA – Full Circle CRM, a leading provider of Marketing Performance Management solutions, announced today that it closed a $3.8 million Series A funding round led by Aligned Partners that also includes WI Harper Group and Salesforce Ventures. Jodi Sherman Jahic, Managing Partner of Aligned Partners, will join the Full Circle CRM board of directors. The new funding will allow Full Circle CRM to bring the critical funnel metrics and campaign performance insights provided by its Marketing Performance Management suite to marketers everywhere.
Full Circle CRM was founded by four marketing and technology veterans. Bonnie Crater, President and CEO, is a five-time vice president of marketing and former SVP at Salesforce. Dan Appleman, CTO, is a Salesforce MVP and the author of Advanced Apex Programming for Salesforce.com and Force.com. Roan Bear, VP of Customer Success, is a certified salesforce.com consultant with 20 years of experience advising companies on business and marketing strategies as well as technology solutions. Andrea Wildt, now on the advisory board, is a former director of product management for Salesforce.
“For years, sales teams have been accountable for their performance as tracked through CRM systems. We believe that marketing can only improve with similar accountability and measurement,” said Jodi Sherman Jahic, Managing Partner at Aligned Partners. “Full Circle’s expertise in Marketing Performance Management and their focus on customer success really shines. We are delighted to be partners with this team.”
“Our Series A financing will enable us to rapidly expand our operations and bring much needed campaign performance insights to marketing teams around the globe,” said Bonnie Crater, President and CEO, Full Circle CRM. “Not only does this funding validate our company’s mission, but it also validates Marketing Performance Management as a high growth market.”
About Full Circle CRM’s Marketing Performance Management Solutions
Full Circle CRM’s Marketing Performance Management solutions give marketers complete campaign and response lifecycle management applications that make it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue.
About Full Circle CRM
Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All of your marketing data is in Salesforce and so are the answers.
Founded by former Salesforce executives, product managers, and marketing automation specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue.
About Aligned Partners
Aligned Partners is an early-stage venture fund focused on highly capital-efficient companies in the enterprise mobile and cloud computing sectors. Founded by experienced investors with deep venture and operating backgrounds, Aligned Partners helps its portfolio companies achieve tight product-market fit, clear value propositions, rapid growth, and strong company-investor alignment. Aligned Partners is based in Menlo Park, California.
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