– SPAIN, Barcelona – Jennifer L. Wong, Chief Business Officer for the global media, technology, and women’s lifestyle company PopSugar, has been named to the Board of Directors for Marfeel, a mobile ad technology provider that is revolutionizing the way publishers create, optimize, and monetize mobile websites. This appointment confirms a board member with publishing expertise to Marfeel, whose innovative user experience and ad technology has helped many publisher clients enhance its mobile presence and monetization results, including PopSugar.
“I’m very pleased to join the Marfeel Board of Directors,” Wong says. “Global mobile engagement and monetization is critical and Marfeel has developed leading technology which enables dynamic content and ad rendering. Having worked with Marfeel on the client side, I’ve had an opportunity to see how their solution can benefit publishers in terms of traffic, engagement, and revenue.”
Xavi Beumala, co-Founder and Chief Executive Officer at Marfeel, says that the company is equally excited to welcome Wong to its Board. “We know from working with her as an advisor, that Jennifer brings vital insight into the goals and needs of today’s publishing clients, particularly in mobile,” he says. “Her expertise will be invaluable to us as we continue to break new ground in the evolving technology of mobile advertising.”
As CBO for PopSugar Media and ShopStyle.com (the publisher’s fashion search and shopping site), Wong leads business operations, business development, and growth strategy across all content and commerce platforms. Previously Wong served as Senior Vice President/General Manager for AOL Media Lifestyle, as well as global head of business operations and head of operations for AOL Media. Her earlier experience includes a role as Associate Partner, Media and Entertainment Practice for McKinsey & Company. Wong holds an MBA from Harvard Business School, an MS in Engineering Economic Systems and Operations Research from Stanford University, and a BS in Applied Mathematics from Yale University.
Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. Marfeel’s proprietary technology analyzes publishers’ unique audience—user habits, behavior and usage patterns—and dynamically adjusts the mobile site layout to maximize readership, engagement, page views, loading time, and ultimately ad revenue. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges ensures top-paying ads from premium advertisers. Marfeel’s mobile website conversion and monetization solution has been recognized by Google, forming a strategic partnership with the search engine. Selected Marfeel customers include: MensHealth (FR), National Geographic (FR), Dennis Publishing (US/UK), Elle (MX), ABC (US) and PopSugar (US). Marfeel is backed by strategic investors Nauta Capital, BDMI and Elaia Partners.
About POPSUGAR INC
POPSUGAR Inc. is a global media and technology company that is parent to digital shopping platform ShopStyle, lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract 85 million visitors worldwide, with each brand being a leader in its space. POPSUGAR is the #1 millennial lifestyle brand, delivering inspiring, informative and entertaining content in multi-platforms across entertainment, fashion, beauty, fitness, food and parenting. ShopStyle allows its 18 million monthly shoppers from 175 countries to shop from 20M products from 1,400 retailers across apparel, accessories, beauty, home furnishings, kids items and more. It drives $1 billion in gross sales to its partners, which include some of the world’s biggest and most reputable brands and retailers.
POPSUGAR Inc. operates internationally in Australia, Canada, France, Germany, Japan, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago and London. The company is privately held and funded by Sequoia Capital and IVP.
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